The current blog theme is Digital Accountability, and our guest authors – digital experts from within the civil society sector – recently took part in a four-day CSO Accountability in the Digital Age workshop, facilitated by the INGO Accountability Charter.
In the not-too-distant past, concerned people who wanted to enact change had to work a lot harder to get involved: They had to find a civil society organisation (CSO) and go to meetings – in person! – and volunteer for committees or working groups. They might mail in a cheque and hope it was used to fund their initiative of choice. To reach others, they might canvas a neighborhood, petition in hand, knocking on doors and collecting signatures.
These types of actions are still valuable, to be sure. But thanks to the internet, the barrier of entry for activism is much, much lower. Online tools have created opportunities for an ever-increasing number of people to get involved in issues that matter to them. This can mean signing an online petition and sharing it on Facebook, starting a grassroots campaign on 350.org, or taking a local action to support the work of a global organisation. CSOs see the value in leveraging digital tools to connect people with information and action – not only can they mobilise and engage constituents more easily, they can benefit from the expertise and knowledge of millions of individuals. MORE