Jan Oldfield

28 November, 2017

How Greenpeace mobilised supporters to become change agents

The ninth Global Perspectives conference took place on 1-3 November 2017 in Mexico City and brought together around 80 participants from all over the world, representing ICSOs as well as CSOs, government, and business.

In this video, you can watch a presentation from Global Perspectives, “From Supporters to Change Agents“, by Jan Oldfield, Global Engagement Director at Greenpeace International. She explores and explains how Greenpeace made changes in their organisation and, as a result, the wider civil society sector with its new approaches to resource mobilisation. She focusses on how Greenpeace looked to their supporters to play a bigger role in their organisation; shaping ideas, leading decision making and taking direct action, effectively becoming the agents by which change happens.

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