Creating Stakeholder Value in a Networked World
Corporates maximise shareholder value. Civil society organisations (CSOs) maximise stakeholder value. That’s what we are ultimately accountable for. But while this concept used to be focused on creating value for stakeholders it now moves towards creating it with their active engagement. Two developments drive this shift: Digitization brought instantaneous global connectivity at minimal cost, and rising levels of income and literacy have increased the agency and capacity of large populations to actively engage. For the first time in history, stakeholders can truly take the driver’s or co-pilot’s seat in achieving the impact they want to see.
Many CSOs are changing their operating model to capitalize on these developments. They move from a focus on ownership and control towards a networked platform approach. This means they let go of some control over staff, operations or campaigns and provide a platform that facilitates the inputs of activists, supporters and partners to advance the common cause. MORE