CSOs think big. They aim to end poverty, secure all human rights for all people, or build a future in which humans live in harmony with nature: wonderful and highly inspiring endeavours. CSOs need to be driven by a big dream. In fact, this is the only capital they have and they need to make greater and better use of their big dream to mobilise more people towards a better world.
However, dreaming alone does not change the world, and there is a significant discrepancy between CSOs’ big dreams and their actions. While CSOs dare to think big they very rarely dare to act big. If CSOs are serious about their dreams they need to find ways to narrow the gap between their aspirations and their actions. Each of the letters of the appeal to “ACT BIG” identifies one strategic step which contributes to narrowing the gap between CSOs’ dreams and realities.
CSOs can act big – or at least much bigger than they do today – by: forming effective global structures, entering into powerful alliances with other civil society organisations, business and governments, revising their identities, cultures and business models and strengthening transparency.